With an infinite number of ways to expand one’s reach and business, video marketing has reigned supreme. Among all the strategies that businesses have opted for, it is one of the most effective ways to gain customer attention and increase engagement. Although it is one of the most memorable things to have a lasting effect on your customers. However, creating a video capturing your imagination and brand story in conjunction is difficult. Everything in the blend results in an animation video.
However, if you are about to work on a whiteboard video featuring any brand or are working on an Animated Explainer Video Washington DC, you need to keep in mind some essential questions that you need to ask your clients. Though clients provide one with enough details and requirements to fulfill. However, you should never forget some of the basic questions to have access to all the requirements to tailor the animations accordingly. The answers to these will outline the basic layout for your work and will make the process easier. Let’s go through the questions to get the answers before you start working on any project.
WHAT IS YOUR AIM?
Asking your client about what they really want to achieve with the video is important. However, if your client does not have a purpose behind the creation of the video, it is necessary for them to reconsider their decision. Nothing can be achieved without knowing the reason behind it. with having a clear aim and focus on your campaign. It is obvious that your video is promotional. Thus, it is important to align all the features, from the language to the font, with the promotional campaigns. In addition, ask them about the key takeaway they want their customers to take along.
WHAT IS THE DEADLINE AND BUDGET?
It is obvious that the client will have a specified deadline you need to achieve and a budget you need to work on. It is unrealistic to have no deadline or budget from your client. However, if they haven’t been specific about it, you need to be. Ask them about it and check whether you will be able to work as per their requirements. If not, be clear about the obstacles and, if yes, decide on the work plan and start with the project.
WHAT IS YOUR TARGET AUDIENCE?
Why do you need an Animated Explainer Video Washington DC to announce your product launch? Even a simple and basic logo is designed for the target audience. Likewise, the entire video that the client is planning on is for an audience they will cater to. However, if your client does not have an intended audience to focus on, they are probably wasting their money. Ask them to align their goals for a specific audience and create a video that will directly hit them and will increase engagement within the intended audience.
WHAT VIDEO STYLE ARE YOUR LOOKING FOR?
The misconception among people that all video content is the same needs to be shattered. There are numerous types of videos that one can create, from explainer videos to whiteboard videos, and from product reviews to company culture. However, every different style intends to deliver a different purpose. Thus, it demands one to have a clear purpose to achieve it through an ideal video style.
WHAT ELEMENTS DO YOU NEED TO SHOOT?
The vast and endless options that one can capture in a video need one to decide on specifically what they want to capture. This question is impossible to answer in words. It necessitates a thorough discussion of what your client is looking for and what elements and ideas must be included.
DEFINE YOUR VIDEO DISTRIBUTION METHODS?
If your client is working on having an idea and investing money in the creation of the video, it is obvious that the video will be distributed in different ways. Do they intend to share it through digital ads or want people to connect through social media? Whatever way your client is looking for will help you design your visuals and video, keeping the platform in consideration.
WHAT ARE YOUR KEY INDICATORS TO EVALUATING SUCCESS?
Investing in video creation is equal to investing in success. However, how your clients measure their success can vary from one to another. Deciding on the KPIs is essential. Whether it is about increased engagement or how much time one is spending on your video, you need to specify your KPIs in order to evaluate your growth.
YOUR WAY FORWARD
Customers dig into the content and there is no better way to represent it than through visuals. Your videos are what drive the attention of your viewers and force them to take any action that benefits your business. However, asking a few important questions from your clients will further simplify the process and will make it easier for you.
Find the answers and create the visuals.